Our

Program

The Only Program of its Kind in the Country

Bachelor of Arts in Music Entrepreneurship

Where students will be conferred with a professional degree, Bachelor of Arts Program in Music Entrepreneurship, which each of them will focus on selected aspect of  interests up to his/her future prospected music profession in the entertainment industry.   All music studies and lessons will not just enrich the students’ instrumental skills accomplishment but also to boot up music business mind to the limit.  The program is aimed to direct the students’ musical talents in supplementing with music business courses in different area of concentrations such as Music Production, Music Business Data Analytics, Songwriting, Music Performance, etc.  Alternatively, they will also have a chance to choose a minor in other business oriented to sharpen their entrepreneurial potentiality such as business management, digital marketing, advertising, computer graphics or a various business languages (English, Chinese, French, or Japanese) if they are interested in.


The students in our program will get opportunities to learn with professional artists, successful entrepreneurs, and well-known music business Gurus who are specialized in the music industry both domestic and international levels.  In this way, the curriculum will equip all students with concrete knowledge and skillfulness as a player and music business entrepreneur in this multifaceted industry.   Moreover, the program will fulfill the students in the area of music marketing, artist management, legal aspects in music business related, including music technology to make sure that they will be ready to work in the world of digital music era.

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Study plan

1st Semester

Business Exploration

BBA 1001

This is an introductory business course to explore different aspects of business including fundamental principles of organization, legal forms of business ownership, business activities concerning management, production, marketing, accounting, and finance. Business activities in practice and business potential exploration are designed as learning activities of this course.

Ethics Seminar I

BG 14031

Music Business

MB 2531

Survey of the music industry, highlighting those areas where music and business intersect. Career possibilities in the music industry, the development of business-related knowledge and skills necessary for effectively maintaining a professional music career, the vocabulary and terminology of the music industry, and the distinction between music and business at the corporate level.

Music Production Skills

MP 1400

Fundamental of producer skill such as basic arranging, basic recording, basic editing, basic mixing. Including, management and financial for producing music

History and Literature of Music

MU 1231

Overview history and Literature of music from different periods with emphasis on stylistic traits and theoretical concepts of the eras.

Music Fundamentals I

MU 1301

Fundamentals of music (scales, keys, intervals, chords, rhythm and meter) with an introduction to basic musical form, cadences, non-chord tones, modes, dominant and diatonic seventh chords, instrumental transposition, diatonic harmonic function, part-writing, harmonization and score analysis.

Chorus I

MU 1501

Development of group singing skills, basic vocal production and techniques, sight-singing skills, practice variety of choral works in unison, cannon, and simple arrangement. Attending the choral concert and performing one major concert are required.

Concert and Seminar Attendance I

MU 7001

Attendance weekly or as announced in related music events recognized or organized by theSchool of Music, including master classes, concerts, recitals, workshops, seminar, and guestlectures.

2nd Semester

Fundamentals of Marketing

BBA 1104

Basic concepts of marketing consist of the components of marketing mix. The course content includes the basic knowledge of consumer behavior, target markets, product strategies, pricing strategies, channels of distribution strategies, integrated marketing communications strategies and the uses of information technology in marketing.

Ethics Seminar II

BG 14032

Communicative English II

ELE 1002

Communicative English using various language learning strategies, reinforcing listening, speaking, reading, and writing skills through interactive activities in various contexts.

Human Heritage and Globalization

GE 1202

Visual Media for Musician

MP 2510

Techniques of motion and graphic for producing any kind of visual works associated with music, including a music video or short film, and the use of graphic and video editing software.

Digital Photography for Musician

MP 2511

Introduction to photographic techniques for musicians, i.e., exposure, camera controls, digital printing, file management. Exploration of creative possibilities and thematic modes of photography.

Major Instrument I

MS 1001

Development of performance techniques, music skills, and interpretation of fine art music upon student’s area of expertise (instrumental / vocal).

Keyboard Skills

MU 0101

Music Fundamentals II

MU 1302

Chromatic harmonic function: secondary dominants, modulation, mode mixture and the Neapolitan chord. Further development of part-writing skills, harmonization, and score analysis.

Concert and Seminar Attendance II

MU 7002

1st Semester

Ethics Seminar III

BG 14033

Academic English

ELE 2000

Academic English with a multidisciplinary approach, emphasizing high-level reading, writing,listening, and speaking skills essential for effective learning at the university level

Ecology and Sustainability

GE 1302

General science, scientific approaches, understanding the interrelationships of the nature, identification and analysis of environmental problems, application and alternative solutions for preventing and solving environmental problems

Business Mathematics and Statistics

MA 1000

Relation, linear function and applications in business, mathematics of finance visualizing and exploring data, descriptive statistical measures, and basic statistical inference (One sample t-test, Simple linear regression, and correlation)

Business Intelligence and Data Analytics

MB 4550

Fundamentals of business intelligence, high-level knowledge and insights, Big Data, data mining,machine learning, strategic planning, data acquisition, data manipulation, data analytics tools.

Audio Fundamentals

MP 2400

The introduction of audio theory with the topics of sound physics, acoustics, basic electronics, signal flow, and sound reinforcement.

Major Instrument II

MS 1002

Further development of performance techniques, music skills, and interpretation of fine art music based on improvement from the previous course (instrumental/vocal).

Basic Songwriting

MU 2131

Fundamental of songwriting techniques, development of basic skill through the awareness of form, melody, harmony, bass line pattern, rhythm, lyric, and vocal considerations.

Concert and Seminar Attendance III

MU 7003

2nd Semester

Ethics Seminar IV

BG 14034

Advanced Academic English

ELE 2001

Advanced English for academic purposes with a multidisciplinary approach, emphasizing critical and analytical thinking in reading, writing, listening, and speaking essential for effective learning at the university level.

Finance and Accounting for Music Entrepreneur

MB 2541

Principles of finance and accounting in the music business, basic concepts underlying music business transactions and financial statements, and determining the most appropriate financial measures for those events.

Digital Marketing for Music Entrepreneur

MB 3545

Digital marketing with an integrated and optimized marketing plan to build up digital touchpoints, generate interest in music, and distribute music online.

Video Production for Musician

MP 2512

Music video and live performance video production for online and social networks using camera, video equipment and Final Cut Pro X.

Song Demo Production

MP 3411

Acquisition of technical, interpersonal, and group skills needed in the development of professional quality song demos. Using MIDI, Software Instrument, and Audio recording to complete a wide variety of musical projects.

Major Instrument III

MS 1003

Further development of performance techniques, music skills, and interpretation of fine art music based on improvement from the previous course (instrumental/vocal).

Guitar Skills

MU 0102

Music Ensemble I

MU 0201

Development of techniques as band or ensemble players and study of selected repertoire to performance standard

Concert and Seminar Attendance IV

MU 7004

1st Semester

Two Concentration Courses

One Free Elective Course

Ethics Seminar VI

BG 14036

Music Entrepreneurship Research

MB 3549

Feasibility Study for Music Entrepreneur

MB 3550

Marketing and finance feasibility in music business, feasibility tools for decision making, payback period analysis, a comparative analysis between NPV and IRR, internal rate of return, risk management in business.

Concert and Seminar Attendance VI

MU 7006

2nd Semester

Two Concentration Courses

One Free Elective Course

Ethics Seminar VI

BG 14036

Music Entrepreneurship Research

MB 3549

Feasibility Study for Music Entrepreneur

MB 3550

Marketing and finance feasibility in music business, feasibility tools for decision making, payback period analysis, a comparative analysis between NPV and IRR, internal rate of return, risk management in business.

Concert and Seminar Attendance VI

MU 7006

Summer Internship

Internship in Music Entrepreneurship

MB 4000

Internship with a company in the music industry for at least 240 hours.

1st Semester

Two Concentration Courses

Two Major Elective Courses

Ethics Seminar VII

BG 14037

Ethics

GE 2200

Concert Management

MB 4538

Senior Project I

MS 4011

Individual project on a topic or area related to the selected concentration (or) minor courses.

Concert and Seminar Attendance VII

MU 7007

2nd Semester

One Major Elective Course

Two Free Elective Courses

Ethics Seminar VIII

BG 14038

Music Entrepreneurship Seminar

MB 4500

Selected issues in music entrepreneurship based on individual interest, research in the field of music business with content to be developed through primary research, visits to various businesses and personal interview

Senior Project II

MS 4012

Implementation of the proposed project related to the selected concentration (or) minor courses and preparation for the presentation.

Concert and Seminar Attendance VIII

MU 7008

Program

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