Our

Program

The Only Program of its Kind in the Country

Bachelor of Arts in Music Entrepreneurship

Where students will be conferred with a professional degree, Bachelor of Arts Program in Music Entrepreneurship, which each of them will focus on selected aspect of  interests up to his/her future prospected music profession in the entertainment industry.   All music studies and lessons will not just enrich the students’ instrumental skills accomplishment but also to boot up music business mind to the limit.  The program is aimed to direct the students’ musical talents in supplementing with music business courses in different area of concentrations such as Music Production, Music Business Data Analytics, Songwriting, Music Performance, etc.  Alternatively, they will also have a chance to choose a minor in other business oriented to sharpen their entrepreneurial potentiality such as business management, digital marketing, advertising, computer graphics or a various business languages (English, Chinese, French, or Japanese) if they are interested in.


The students in our program will get opportunities to learn with professional artists, successful entrepreneurs, and well-known music business Gurus who are specialized in the music industry both domestic and international levels.  In this way, the curriculum will equip all students with concrete knowledge and skillfulness as a player and music business entrepreneur in this multifaceted industry.   Moreover, the program will fulfill the students in the area of music marketing, artist management, legal aspects in music business related, including music technology to make sure that they will be ready to work in the world of digital music era.

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Study plan

1st Semester

Communicative English I

ELE 1001

English skills in listening, speaking, reading, and writing for efficient communication in various contexts.

Happiness, Passion, and Aesthetics

MB 1111

The approach to pursuit ofhappiness from personal experience and professional goals. Basic principles ofpositive psychology with recent scientific studies on happiness. Design thinking approach to discover a visionfor a personal life and the future career and to get clear on a purpose forlife. The appreciation in the beauty of arts, music,cinemas, dramatic works, and dances through imagery and sound.

Music Business

MB 2531

Survey of the music industry, highlighting those areas where music and business intersect. Career possibilities in the music industry, the development of business-related knowledge and skills necessary for effectively maintaining a professional music career, the vocabulary and terminology of the music industry, and the distinction between music and business at the corporate level.

Music Production Skills

MP 1400

Fundamental of producer skills such as basic arranging, basic recording, basic editing, basic mixing. Including, management and financial for producing music

History and Literature of Music

MU 1231

Overview history and literature of music from different periods with emphasis on stylistic traits and theoretical concepts of the eras.

Music Fundamentals I

MU 1301

Fundamentals of music (scales, keys, intervals, chords, rhythm and meter) with an introduction to basic musical form, cadences, non-chord tones, modes, dominant and diatonic seventh chords, instrumental transposition, diatonic harmonic function, part-writing, harmonization and score analysis.

Chorus I

MU 1501

Development of group singing skills, basic vocal production and techniques, sight-singing skills, practice variety of choral works in unison, cannon, and simple arrangement. Attending the choral concert and performing one major concert are required.

Concert and Seminar Attendance I

MU 7001

Attendance weekly or as announced in related music events recognized or organized by the School of Music, including master classes, concerts, recitals, workshops, seminar, and guest lectures.

2nd Semester

Essential Marketing for Entrepreneurs

BBA 1004

Fundamental concepts of marketing, includingethical issues, challenges, trends, channels, tools, platforms, and strategyformulation to implement and enhance marketing performance of goods andservices.

Communicative English II

ELE 1002

Communicative English using various language learning strategies, reinforcing listening, speaking, reading, and writing skills through interactive activities in various contexts.

Human Heritage and Globalization

GE 1202

The development of human society, achievements,and heritages of Western and Eastern civilizations since ancient times in orderto understand their roots; globalization impacts on modern societies;cross-cultural society.  It will helphuman beings to be aware of researching and searching for information thatconnects the past and the present.

Audio Fundamentals

MP 2400

The introduction of audio theory with the topics of sound physics, acoustics, basic electronics, signal flow, and sound reinforcement.

Visual Media for Musician

MP 2510

Techniques of motion and graphic for producing any kind of visual works associated with music, including a music video or short film, and the use of graphic and video editing software.

Digital Photography for Musician

MP 2511

Introduction to photographic techniques for musicians, i.e., exposure, camera controls, digital printing, file management. Exploration of creative possibilities and thematic modes of photography.

Major Instrument I

MS 1001

Development of performance techniques, music skills, and interpretation of fine art music upon student’s area of expertise (instrumental / vocal).

Music Fundamentals II

MU 1302

Chromatic harmonic function: secondary dominants, modulation, mode mixture and the Neapolitan chord. Further development of part-writing skills, harmonization, and score analysis.

Concert and Seminar Attendance II

MU 7002

Attendance weekly or as announced in related music events recognized or organized by the School of Music, including masterclasses, concerts, recitals, workshops, seminar, and guest lectures.

1st Semester

Essential Economics for Entrepreneurs

BBA 1006

Application of economic theories in business.Topics included cost-benefit analysis, opportunity cost, demand and supply, competitionand market structures, macroeconomic indicators and policies.

Academic English

ELE 2000

Academic English with a multidisciplinary approach, emphasizing high-level reading, writing,listening, and speaking skills essential for effective learning at the university level

Science for Sustainable Future

GE 1303

The interrelationship of human beings, science, technology, andnature, natural resources utilization on future environmental challenges, theimportance of natural capital and ecosystem services on sustainability, theimportance of sustainable natural resources for future.

Digital Marketing for Music Entrepreneur

MB 3545

Digital marketing with an integrated and optimized marketing plan to build up digital touchpoints, generate interest in music, and distribute music online.

Song Demo Production

MP 3411

Acquisition of technical, interpersonal, and group skills needed in the development of professional quality song demos. Using MIDI, Software Instrument, and Audio recording to complete a wide variety of musical projects.

Major Instrument II

MS 1002

Further development of performance techniques, music skills, and interpretation of fine art music based on improvement from the previous course (instrumental/vocal).

Keyboard Skills

MU 0123

Keyboardtechniques and chord voicing, the understanding of more concepts including scales and chord progressions

Basic Songwriting

MU 2131

Fundamental of songwriting techniques, development of basic skill through the awareness of form, melody, harmony, bass line pattern, rhythm, lyric, and vocal considerations.

Concert and Seminar Attendance III

MU 7003

Attendance weekly or as announced in related music events recognized or organized by the School of Music, including masterclasses, concerts, recitals, workshops, seminar, and guest lectures.

2nd Semester

Essential Finance for Entrepreneurs

BBA 1005

Fundamental financial issues and tools inconducting business and essential financial issues including types and sourcesof capital raising, interest rate, loans, time value of money, financialstatements analysis, financial planning, and project decisions.

Data Analytics for Entrepreneurs

BBA 1007

Application of data analytics concept inbusiness. The topics include data collection, data preparation/cleansing,application of basic statistical methods to data analysis, result presentation,and visualization.

Advanced Academic English

ELE 2001

Advanced English for academic purposes with a multidisciplinary approach, emphasizing critical and analytical thinking in reading, writing, listening, and speaking essential for effective learning at the university level.

Online Social Media for Music Business

MB 3541

Communication theories and online social mediaprocess, digital content creation, visual creation and copy writing to persuadeusers, social media analytics on each platform, analytics for consumer insight and target.

Video Production for Musician

MP 2512

Music video and live performance video production for online and social networks using camera, video equipment and Final Cut Pro X.

Major Instrument III

MS 1003

Further development of performance techniques, music skills, and interpretation of fine art music based on improvement from the previous course (instrumental/vocal).

Music Ensemble I

MU 0201

Development of techniques as band or ensemble players and study of selected repertoire to performance standard

Concert and Seminar Attendance IV

MU 7004

Attendance weekly or as announced in related music events recognized or organized by the School of Music, including masterclasses, concerts, recitals, workshops, seminar, and guest lectures.

1st Semester

Two Major Elective Courses

Two Concentration Courses

Music Entrepreneurship Research

MB 3549

Fundamentals of the research writingand proposal,literature review, and qualitative and quantitative research methods in musicentrepreneurship.

Feasibility Study for Music Entrepreneur

MB 3550

Marketing and financefeasibility in music business, feasibility tools for decision making, paybackperiod analysis, a comparative analysis between NPV and IRR, internal rate ofreturn, risk management in business.

Concert and Seminar Attendance VI

MU 7006

Attendance weekly or as announced in related music events recognized or organized by the School of Music, including masterclasses, concerts, recitals, workshops, seminar, and guest lectures.

2nd Semester

Two Major Elective Courses

Two Concentration Courses

Music Entrepreneurship Research

MB 3549

Fundamentals of the research writingand proposal,literature review, and qualitative and quantitative research methods in musicentrepreneurship.

Feasibility Study for Music Entrepreneur

MB 3550

Marketing and financefeasibility in music business, feasibility tools for decision making, paybackperiod analysis, a comparative analysis between NPV and IRR, internal rate ofreturn, risk management in business.

Concert and Seminar Attendance VI

MU 7006

Attendance weekly or as announced in related music events recognized or organized by the School of Music, including masterclasses, concerts, recitals, workshops, seminar, and guest lectures.

Summer Internship

Internship in Music Entrepreneurship

MB 4000

Internship with a company in the music industry for at least 240 hours.

1st Semester

Two Concentration Courses

One Major Elective Course

One Free Elective Course

Ethics

GE 2200

Teachingsof major world religions, the role of conscience, self-development in the moralarena, building self-esteem, self-knowledge, and good habit, distinguishing theright and the wrong, do the right and refrain from the wrong, attaining a morefulfilling life.

Senior Project I

MS 4011

Individual project on a topic or area related to the selected concentration (or) minor courses.

Concert and Seminar Attendance VII

MU 7007

Attendance weekly or as announced in related music events recognized or organized by the School of Music, including masterclasses, concerts, recitals, workshops, seminar, and guest lectures.

2nd Semester

Two Free Elective Courses

Concert Management

MB 4001

Launch and run a successful live music venue andthe essential components of a successful concert: from assembling a managementteam to alternative streams of income with effective merchandising, promotiontechniques and sponsorships.

Music Entrepreneurship Seminar

MB 4500

Selected issues in music entrepreneurship based on individual interest, research in the field of music business with content to be developed through primary research, visits to various businesses and personal interview

Senior Project II

MS 4012

Implementation of the proposed project related to the selected concentration (or) minor courses and preparation for the presentation.

Concert and Seminar Attendance VIII

MU 7008

Attendance weekly or as announced in related music events recognized or organized by the School of Music, including masterclasses, concerts, recitals, workshops, seminar, and guest lectures.

Program

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